I recently had a great opportunity to create all of the Promotional Material for Houston’s Biblical Counseling Conference. With “big name” speakers like Randy Patten (Executive Director of NANC), Rich Thompson (Author, The Heart of Man and Mental Disorders), and Nic Ellen (Professor of Biblical Counseling, College of Biblical Studies), it was a joy to have the opportunity to be a part of it all.
Not only did I have the opportunity to be part of the team who named the event and wrote the tagline (stolen from the verse itself), I also had the priviledge of designing all original artwork from scratch, and was responsible for the branding process for the entire event. So what’s that mean? Well, it means I have a really fun job. As of the writing of this post, the page and video are still up at www.2tim316.org. You can see all the original artwork I created below, from the video and the posters and brochures, to the web page and web banner ads.
Here’s the primary art I created to represent the brand. This functioned as the fliers and the posters, and the starting point for all the other graphics.
By modifying the original branding art, I created the homepage to www.2tim3.16.com, which essentially just functioned as a placeholder for the video to play. I decided to place all the details for the event on a second page in order to keep the focus here on the video.
The second page of the website was essentially nothing more that GOBS of information, so it provided an interesting opportunity to work on typography and text layout, which have been an area of necessary growth for me over the last few years. Here’s the finalized layout for the second page.
And, of course, I had the chance to put together several different clickable web banner graphics for ad spaces on different websites. For example:
Overall, the process from start to finish was a lot of fun, and the end result turned out fairly well. Of course, with every project, you look back and wish you had done a few things differently, but such is the learning process. In the end, the turnout for the event was more than 200% what they had anticipated, so that was exciting. It’s a very rewarding feeling to have been used by God to put my abilities into use for the building of His kingdom.
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